Five facts demonstrating how sustainable tourism can boost your business
EU ECO-TANDEM PROGRAMME | 20 July, 2021
Being sustainable is not only good for your image, but also for your turnover.
Not convinced? The EU-ECOTANDEM team has collected 5 facts to prove it to you!
Fact n.1 - Ecotourism is a growing market
A survey conducted by Booking.com showed that over half (53%) of global travelers want to travel more sustainably in the future. A more eco-conscious mindset is emerging in 2021, as coronavirus has amped people’s awareness of their impact on the environment and local communities.
Fact n.2 - Institutions will finance sustainable tourism projects in the coming years
SMEs interested in the eco-transition will have the chance to benefit from public funding.
In particular, European institutions are:
• making funds available to promote the eco-transition of the tourism market;
• increase holidaymakers' awareness of the environmental impact of their tourism choices.
Fact n. 3 - Sustainable tourism generates turnover
53% of global travelers are willing to pay more for products that demonstrate environmental responsibility - 13% more than a year ago. According to Deloitte, this trend is particularly pronounced among millennials and Generation Z.
Fact n.4 - You can have an impact on your region
The ecological transition of companies has a significant impact on local communities. Tourists themselves are paying attention to this aspect: according to a survey conducted by Booking.com among holidaymakers, more than half of respondents (55%) want to see how their money is going back into the local community.
Fact n.5 - Increased competitiveness on the global market
In the future, travellers will be more and more keen on choosing sustainable holidays. Start the eco-transition NOW to have an advantage over your competitors.
In case this is not enough … Did you know that the hotel sector accounts for around 1% of global carbon emissions, and this is set to increase?
Be a game changer and join our EU ECO-TANDEM Programme!
