“News from our Ambassadors” is a new series of interesting news, green initiatives and activities coming directly from the EU ECO-TANDEM Ambassadors!

Today we are going to introduce a sustainable initiative: “Journalists on bikes” by our Ambassador Giambattista Marchetto!

On Saturday 2 and Sunday 3 April, "journalists on bikes'' initiative is back on track scouting news and ready for the "zero emissions" challenge. The year of Bike&Wine Press kicks-off in the beautiful "Langhe" (Piedmont, Italy), a wine-growing landscape that is a Unesco WH heritage site. The initiative is in partnership with the Consortium for the protection of Barolo Barbaresco Alba Langhe e Dogliani, Tourism Board Langhe Monferrato Roero, Assosport, Fiab, Adsi and Arga/Fnsi and with Bikesquare as technical partner. On the saddle, for the first time the social sommelier Sara Grosso, who will "guide" journalists Andrea Guolo, Giambattista Marchetto and Danilo Poggio along the roads of the territory.

The aim of the Bike&Wine Press format is to support the post-Covid restart of a strategic sector such as wine tourism, in a sustainable way. The sector has an estimated turnover of 2.5 billion, and the initiative will have journalists joining and enjoying the beautiful landscapes travelling by bike across Italy and will have the chance to visit the wineries in the areas concerned, thus avoiding the usage of cars, minibuses, reducing emissions and exhausting queues for parking. This will allow a full sustainable wine tourism experience in connection with nature, using e-bikes. In this way, information professionals are also challenging themselves to meet a true sustainable change in travel while collecting the information needed to do their jobs.

More info:

Info Bike&Wine Press

Andrea Guolo, 338 2712616 direttore@italianwinetour.info

Giambattista Marchetto, 348 5192852 direttore@vinonews24.it